Danny Meyer is the New York Times bestselling author of What Could Possibly Go Right?:  The Essential Journey to Scale an Enduring Culture and Setting the Table, a book on his  leadership philosophy of Enlightened Hospitality; the founder of Shake Shack, which he  began as a hot-dog cart in Madison Square Park; and the founder of Union Square  Hospitality Group (USHG), which has created some of New York’s most beloved and  acclaimed restaurants, including Union Square Cafe, Gramercy Tavern, The Modern,  Maialino, Eleven Madison Park, Tabla and more. He has been named a TIME 100 Most  Influential Person and won the 2017 Julia Child Award; USHG has won twenty-eight James  Beard Awards. Danny and his wife, Audrey, live in New York City and have four children.